7 Direct Marketing Tips [#27]

Narek — Sat, 17 Oct 2009 15:09:12 +0000

Here are your 7 Direct Marketing Tips:

Give a money-back guarantee that surpasses a

normal one. Instead of the normal timed guarantee,

give them extra back. Tell them they can keep the

free bonus or give them double their money back.

You could also extend the guarantee’s time limit

to 60 days, 3 months, 1 year, or a lifetime.

Tell your readers they’ll receive surprise bonuses.

This’ll raise your readers’ curiosity and make them

want to buy so they can find out what the surprise

bonuses are. You could also not tell them and make

it a real surprise. For example, imagine how you

would feel if you bought a product and got a second

one for free without knowing it ahead of time?

Let your readers know this specific package will

not be offered again. You must create urgency so

people ‘buy now’. You can always sell the same

product but not with the same bonuses or price.

For example, you could say, “We will only be offer-

ing 460 of them at this low price, order now!”

Give your readers a couple of tips in your ad

which will help them with their problem. This will

give your business credibility and gain your readers’

trust to buy your products or services. Plus, that

will get them more interested in reading the rest of

your ad copy and more likely persuade them to buy.

Add extra subjects to your web site. Most free

ad sites only allow you to submit your web site to

one category. This’ll allow you to submit it to many.

For example, you could submit your ad to the free

e-book section if you offered a free e-book. Another

example, you could submit your ad to the self-help

section if you published articles about self-help

information.

Increase the perceived value of your product by

making your offer scarce. You could use limited

time bonuses, low prices, low quantities, etc. One

of the best ways is to make your product collectable.

You could offer one version of your product with a

serial number, then the next version with a different

serial number, and so on.

Find out your competition’s weakness and use it

as your “Unique Selling Proposition”. It’s the reason

why people buy your products and not theirs. For

example, if your competitor doesn’t offer free

bonuses, you could. Another example, if they don’t

offer a guarantee, you could.

1. Give a money-back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back. You could also extend the guarantee’s time limit to 60 days, 3 months, 1 year, or a lifetime.

2. Tell your readers they’ll receive surprise bonuses. This’ll raise your readers’ curiosity and make them want to buy so they can find out what the surprise bonuses are. You could also not tell them and make it a real surprise. For example, imagine how you would feel if you bought a product and got a second one for free without knowing it ahead of time?

3. Let your readers know this specific package will not be offered again. You must create urgency so people ‘buy now’. You can always sell the same product but not with the same bonuses or price. For example, you could say, “We will only be offering 460 of them at this low price, order now!”

4. Give your readers a couple of tips in your ad which will help them with their problem. This will give your business credibility and gain your readers’ trust to buy your products or services. Plus, that will get them more interested in reading the rest of your ad copy and more likely persuade them to buy.

5. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This’ll allow you to submit it to many. For example, you could submit your ad to the free e-book section if you offered a free e-book. Another example, you could submit your ad to the self-help section if you published articles about self-help information.

6. Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc. One of the best ways is to make your product collectable. You could offer one version of your product with a serial number, then the next version with a different serial number, and so on.

7. Find out your competition’s weakness and use it as your “Unique Selling Proposition”. It’s the reason why people buy your products and not theirs. For example, if your competitor doesn’t offer free bonuses, you could. Another example, if they don’t offer a guarantee, you could.

7 Direct Marketing Tips [#27] is a post from: Narek Gabrielian's Blog

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7 Direct Marketing Tips [#27]