Tag Archive | "target audience"

7 Direct Marketing Tips [#26]

Thursday, October 15, 2009

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Here are your 7 Direct Marketing Tips: Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fishermen, target it toward fly fishermen. You could also use a price niche. You could offer different versions of your product at lower and higher prices. This will fit all people’s budgets. Test your advertising [...]

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7 Direct Marketing Tips [#24]

Wednesday, October 7, 2009

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Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit. In your e-mail you could mention a product you are selling. You could also always send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do). Organize your [...]

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10 Ways To Generate Highly Read Article Ideas

Sunday, September 20, 2009

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1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they’re interested in. 2. Examine what information in being broadcast on tv, news and talk shows. That information is usually hot topics. 3. Hang out in similar message boards. People leave questions for information they’re seeking. [...]

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7 Direct Marketing Tips [#21]

Monday, July 27, 2009

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Here are your 7 Direct Marketing Tips: 1. Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like ‘make money’, ‘lose weight’, ‘increase energy’, ‘save money’, ‘save time’, etc. For example, you could say, “Lose 20 Pounds In One Month!” Another example, “Make $200 In [...]

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7 Direct Marketing Tips [#20]

Friday, July 24, 2009

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Here are your 7 Direct Marketing Tips: 1. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service. You could give the free surprise gifts, survey you customers, take all their opinions and questions seriously, set up focus groups to improve your product, etc. 2. [...]

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7 Direct Marketing Tips [#19]

Wednesday, July 22, 2009

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Here are your 7 Direct Marketing Tips: 1. Use the word “guaranteed” in your ad. People want to be assured they are not risking their hard-earned money buying your product. For example, you could say, “Our product comes with a 90-day money-back guarantee!” Another example would be, “Don’t forget our product comes with a lifetime guarantee!” 2. [...]

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7 Direct Marketing Tips [#18]

Monday, July 20, 2009

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Here are your 7 Direct Marketing Tips: 1. Use the word “important” in your ad. People do not want to miss important information that could affect their lives. People will stop and take notice. For example, your headline could read, “Important Warning!…” Another example could be, “Important! Stop And Take Notice!…” 2. Use the word “new” in [...]

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7 Direct Marketing Tips [#17]

Thursday, July 16, 2009

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Here are your 7 Direct Marketing Tips: 1. Build your opt-in list by allowing your visitors to sign up for a free e-zine, e-books, software, contests, sweepstakes, etc. For example, you could say, “Subscribe to our free e-zine and get entry into our weekly contest!” Another example would be, “Sign up to our free newsletter and [...]

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7 Direct Markeing Tips [#16]

Tuesday, July 14, 2009

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Here are your 7 Direct Marketing Tips: 1. Use headlines and sub-headlines that are aimed directly at your audience. If you’re selling things to lawyers use a headline like, “Attention All Lawyers!” You could also use the products your target audience normally buy to get their attention. For example, “Warning! Don’t buy another coffee cup till [...]

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