Internet Marketing Strategist Narek Gabrielian

A very important question to ask is:

How much money do you want to make by doing what, by when?

Less than a year ago, I listened to a call between Rich Schefren and Paul Lemberg. Both of them are extraordinary business coaches. While I was listening to the call, I made some notes… and today I would like to expand on some of the points they made. First of all, let’s make it certain.

What is strategy and what is tactic? Most importantly, what’s the difference between those two?

According to Wikipedia, strategy is a plan of action designed to achieve a particular goal. According to Tony Robbins, strategy is a specific way of organizing your resources in order to consistently get the result you want. According to Wikipedia, tactic is a conceptual action.

The difference between strategy and tactic:

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You know that when you create squeeze pages (landing pages), one of the things you have to do is to make sure that the call to action (in this case call to subscribe or just enter information) is better be above the fold. [If you are building a squeeze page on Mac, this applies to you too] By the way if you didn’t know this, now you do.

Squeeze Page Defined: single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks.

Anyway.

You are probably asking: “What does above the fold mean?”

Above The Fold – the area of the screen that you see without having to scroll down. According to some internet marketers, direct response marketers, copywriters, and other online professionals, the opt-in box on your squeeze pages is supposed to be placed above the fold to ensure higher conversion (more subscribers). So they say. However, earlier today I was reading an article, which (more…)