Narek Gabrielian Blog » small business marketing tips

7 Direct Markeing Tips [#16]

Narek Gabrielian — Mon, 15 Mar 2010 06:41:10 +0000

Here are your 7 Direct Marketing Tips:

1. Use headlines and sub-headlines that are aimed directly at your audience. If you’re selling things to lawyers use a headline like, “Attention All Lawyers!” You could also use the products your target audience normally buy to get their attention. For example, “Warning! Don’t buy another coffee cup till you read this!”

2. Design your web site to be less confusing. Don’t use a lot of graphics, links or anything that takes away from your sales message. People will get frustrated and want to leave your web site if they get confused. People want an enjoyable and relaxing experience when they visit your web site. If they don’t get that, they may never come back.

3. Give your visitors the option of viewing your web site in an autoresponder message or by printing it out. They might not have the time right then to look it over. Nowadays people are low on time. They are working longer hours and there are more single parents. Don’t let time get in the way of them not buying your product.

4. Increase your opt-in e-mail list quickly by giving away a product at no cost. Just require people to subscribe to your e-zine in exchange. There are thousands of e-zines offering freebies for sign ups. Your freebie needs to be original, timely and possess high perceived value.

5. Joint venture your web business with other offline businesses. Look for businesses that have the same target audience and create a win/win deal with them. For example, you could joint venture with a computer store. You could publish their ad on your web site and they could have your web site loaded up on all their computer displays.

6. Expand your target audience by adding a new product line or packaging your main products with other ones. You could also add-on extra services. For example, if you are selling marketing e-books to businesses, you could also start selling e-book software to online publishers.

7. Submit the free things you offer to online freebie directories. They usually get a lot of traffic because people like to get things for free. Of course include your ad in the freebie. Sometimes freebie directories allow you to mention your business with your free listing too.

This was the 16th issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Markeing Tips [#16] is a post from: Narek Gabrielian Blog

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7 Direct Marketing Tips [#23]

Narek Gabrielian — Fri, 31 Jul 2009 13:25:34 +0000

Here are your 7 Direct Marketing Tips:

1. Make people feel safe when they order. Explain to them you won’t sell their e-mail address and all their personal information will be kept confidential. You could publish a strong privacy statement and explain to them how your secure ordering works in a little more detail.

2. Offer free samples or trials of your product. This will let people experience your product and attract people to your web site. You could also allow other people to give away your sample products. It would be like “viral pre-sell marketing”.

3. Make your ad copy attractive. Your ad should list benefits before the features. Include guarantees and testimonials in your ad. Your ad should be easy to read, answer all the readers’ questions, give them many ways to order and, most importantly, persuade them to buy now, not later.

4. Remind people to come back and visit your site. They usually don’t purchase the first time. The more times they visit, the greater the chance they’ll buy. You could remind them with your e-zine, with a follow-up autoresponder course, an e-mail update reminder, etc.

5. Let people know anything about your business history. They’ll feel more comfortable if they know who they are really buying from. You could tell them when you started your business, why you started your business, what kind of training you’ve had, how many employees you have ,etc.

6. Give people many ordering options. Accept credit cards, checks, money orders and other forms of electronic payments. You should be also open to adding new forms of payment as they become available. They could be the future and you don’t want to be left behind.

7. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example, “Don’t Click Here If You Are Comfortable With Your Looks.” Another example, “Stop! Don’t Click Here Unless You’re Wealthy!”

This was the 23rd issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#23] is a post from: Narek Gabrielian Blog

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7 Direct Marketing Tips [#22]

Narek Gabrielian — Wed, 29 Jul 2009 13:23:52 +0000

Here are your 7 Direct Marketing Tips:

1. Make your banner ad words as attractive as possible. Use words like ‘ultimate’, ‘powerful’, ‘sizzling’, ‘hot’, etc. Your words should relate to and highlight your total offer. You could also use specific words. For example, you could say, “Click Here To Increase Your Traffic By 120%!”

2. Give a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy-one-get-one-free discount, etc. For example, you could say, “Get 50% Off Our New Viral Marketing E-book! Click Here Now!”

3. Use a testimonial on your banner ad. This will give people proof they aren’t wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer. You could also make them click the banner to read the testimonial. For example, “See What (famous person’s name) Had To Say About Our Marketing E-book!”

4. You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with easy monthly payments. For example, you could say, “You Can Own Our Product With 3 Easy Payments Of ($)!” Another idea would be to eliminate one of those payments later on in your ad copy.

5. Use a strong guarantee on your banner ad. You could include the guarantee as a headline for your offer. It could read ‘double or triple your money-back guarantee’, ‘your lifetime money-back guarantee’, etc. For example, it could say, “Keep Our Accounting E-book Even If You Ask For A Refund!”

6. Tell people to click on your banner ad. Newbies to the Internet may not even know they can click on banners. Just having the phrase “Click here” on your banner will increase your click-throughs. You could also make it a stronger command or order like “Click Here Now! or “Click Here Before It’s Too Late!”

7. You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service. For example, you could say, “FREE Sample Chapter Of The E-book…!” Another example, “Free Trial Membership To…!”

This was the 22th issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#22] is a post from: Narek Gabrielian Blog

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7 Direct Marketing Tips [#21]

Narek Gabrielian — Mon, 27 Jul 2009 13:28:04 +0000

Here are your 7 Direct Marketing Tips:

1. Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like ‘make money’, ‘lose weight’, ‘increase energy’, ‘save money’, ‘save time’, etc. For example, you could say, “Lose 20 Pounds In One Month!” Another example, “Make $200 In One Day!”

2. You could advertise a free offer on your banner ad. People love free things. The freebie should relate to your target audience. If the freebie is attractive to them, they will click on the banner. For example, you could say, “Free Business E-zine!” or “Free Garden Tips E-book!” or “Free 7 Lesson Investing Course!”

3. Keep people at your web site for as long as possible. Allow them to download free e-books, sign up for contests, use free online services, etc. This will help increase your sales. You could use pop-up pages, pop-under pages and exit pages too. But be warned, this can annoy some visitors.

4. Anticipate any objections your visitors may have about your product’s offer. You must research your target audience’s needs and wants. For example, your target audience may not like businesses that use free web site domains. Another example, they may not like to buy from web sites that don’t accept offline checks.

5. Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won’t believe you. For example, don’t say, “You can make 1 million dollars in 2 days!” Another example, “You can fold paper at home and make up to $2000 a day!”

6. Pick a good name for your business and product. Your names should be memorable and describe the kind of product you’re offering. Names that rhyme are easy to remember. If you’re selling information products you may want the word “publisher” in your business name. You also don’t want your name to have any offensive words or phrases in it.

7. Solve your customers’ complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them. You could set up a handy FAQ (Frequently Asked Questions) list. You could also add more ways they contact you faster, like by e-mail, phone, web message system, fax, instant message, cell phone, etc.

This was the 21st issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#21] is a post from: Narek Gabrielian Blog

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7 Direct Marketing Tips [#20]

Narek Gabrielian — Fri, 24 Jul 2009 13:23:59 +0000

Here are your 7 Direct Marketing Tips:

1. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service. You could give the free surprise gifts, survey you customers, take all their opinions and questions seriously, set up focus groups to improve your product, etc.

2. Market yourself, as well as your product. You could write articles, e-books, do free consulting, do speaking engagements, etc. You could tell your prospects a little bit about your personal history too. You could tell them when you were born, where you grew up, tell them about your parents and other family members, etc.

3. Find new target audiences for your products or services. For example, if you’re selling coffee to stores, try to sell it to coffee shops too. You should always be opening new profit streams for your business. Try to brainstorm new profit ideas at least once a week.

4. Use the phrase “invest in our product” instead of the words “buy” or “purchase”. This makes prospects feel they’re investing in their future if they buy. You could also tell people how much others have got back from your product by publishing testimonials of people who have made money or reaped the benefits.

5. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through “house parties”. You could have people taking their laptops to parties and selling through their affiliate links. They will get paid just like they would online.

6. Use logos and slogans for your business. They make it easier for people to remember and identify your business. For example, how many times have you had a problem and the first thing that popped into your mind is some business’ logo or slogan. It’s almost like an automatic reaction.

7. Use the word “fast” in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. For example, you could say, “Our product works fast!” Another example, “Our product comes with fast shipping options.”

This was the 20th issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#20] is a post from: Narek Gabrielian Blog

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7 Direct Marketing Tips [#19]

Narek Gabrielian — Wed, 22 Jul 2009 13:26:23 +0000

Here are your 7 Direct Marketing Tips:

1. Use the word “guaranteed” in your ad. People want to be assured they are not risking their hard-earned money buying your product. For example, you could say, “Our product comes with a 90-day money-back guarantee!” Another example would be, “Don’t forget our product comes with a lifetime guarantee!”

2. Use the word “limited” in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable. For example, you could say, “This special edition will be limited to the first 500 who order!” Another example would be, “Order before (date) to get this limited version of our e-book!”

3. Use the word “easy/simple” in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc. For example, you could say, “It’s the easiest way to lose weight!” Another example would be, “It’s easy to order – just click here and fill out your information!”

4. Use the word “testimonial” in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof. For example, you could say, “Check the hundreds of testimonials we have received!” Another example would be, “All these testimonials below were given voluntarily without payment!”

5. Use the words “discount/sale” in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get-one-free offers, etc. For example, you could say, “Get a 50% rebate if you order before (date)!” Another example would be, “Order before our buy-one-get-one- free sale ends!”

6. Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc. For example, you could say. ” Free shipping with every order over $50!” Another example would be, “Order within the next 5 minutes to get 3 extra bonuses free!”

7. Use the words “you/your” in your ad. People want to know that you are talking to them. This will make them feel important and attract them to read the whole ad. For example, you could say, “You could be the winner in our next contest!” Another example would be, “You are experiencing the benefits already, aren’t you?”

This was the 19th issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#19] is a post from: Narek Gabrielian Blog

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7 Direct Marketing Tips [#18]

Narek Gabrielian — Mon, 20 Jul 2009 13:20:58 +0000

Here are your 7 Direct Marketing Tips:

1. Use the word “important” in your ad. People do not want to miss important information that could affect their lives. People will stop and take notice. For example, your headline could read, “Important Warning!…” Another example could be, “Important! Stop And Take Notice!…”

2. Use the word “new” in your ad. People want new products or services that will improve their lives like new information, tastes, technology, results, etc. For example, you could say, “Learn a new revolutionary way to lose weight!” Another example would be, “New! Just Released!…”

3. Show your prospects how much enthusiasm you have for your product and business. If you’re convincing enough, they will be enthusiastic too. For example, you could say, “I’m so EXCITED about our new product!” Another example would be, “I can’t wait for you to experience these benefits!”

4. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc. For example, you could say, “P.S. Remember, you’ll get 5 bonuses valued at $245!” Another example would be, “P.S. Like mentioned earlier, if you order today you’ll get 45% off!”

5. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc. For example, you could say, “I understand how you must feel, so I’m giving you a complete refund.” Another example would be, “I’ve been in your shoes before. I’m going to give you a 50% discount on your next purchase.”

6. Make your customers get excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc. For example, you could say, “Get a FREE vacation to (the location)! Another example would be, “You will also get a $200 coupon to our next event!”

7. Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc. For example, you could say, “I’m going to allow you to try out our product for a full 60 days without billing your card!”

This was the 18th issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#18] is a post from: Narek Gabrielian Blog

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7 Direct Marketing Tips [#17]

Narek Gabrielian — Thu, 16 Jul 2009 13:25:04 +0000

Here are your 7 Direct Marketing Tips:

1. Build your opt-in list by allowing your visitors to sign up for a free e-zine, e-books, software, contests, sweepstakes, etc. For example, you could say, “Subscribe to our free e-zine and get entry into our weekly contest!” Another example would be, “Sign up to our free newsletter and get 10 surprise bonuses!”

2. Give your prospects or customers a breath of fresh air. Don’t be afraid to design your web site and ad copies to be different from everyone else’s. For example, you could apply a circus theme to your web site. Another example would be to design your web site like an e-book with a table of contents, title page, glossary, etc.

3. Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online. For example, if you are selling a printed book, you could have an online version available for them to read right after they order.

4. Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should read like an article and not like an ad. You could also offer the publisher extra incentives like giving them a freebie, affiliate commissions, compliments, original content, etc.

5. People want to gain pleasure. They may want to satisfy their appetite or sexual desires. This will make them feel more fulfilled. Tell your prospects how much pleasure your product or service will give them. For example, you could say, “Our product will fulfill your cravings for rich, delicious chocolate.”

6. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience. For example, you could say, “You, like me, know it’s very important to find a good bargain.” Another example, “Both of us know that money doesn’t grow on trees.”

7. Add viral marketing into your promotional plans. Allow your visitors to give away your free things, just include your ad somewhere on all the freebies. By giving away one freebie with your ad on it, it could be passed on to thousands, if not millions, of people and web sites.

This was the 17th issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#17] is a post from: Narek Gabrielian Blog

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7 Direct Markeing Tips [#16]

Narek Gabrielian — Tue, 14 Jul 2009 19:38:12 +0000

Here are your 7 Direct Marketing Tips:

This was the 16th issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Markeing Tips [#16] is a post from: Narek Gabrielian Blog

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