Tag Archives: selling strategies
10 And 1/2 ‘Forbidden’ Up-Selling Strategies

10 And 1/2 ‘Forbidden’ Up-Selling Strategies

by Narek Gabrielian on July 2, 2009 in Internet Marketing

If you are currently not using an up-sell in your sales process, then I guarantee that you are doing disservice to yourself and your customers/clients. Up-selling done right, can absolutely increase your VPC (Value Per Customer) and increase your profits as a result.

Lately, I’ve heard marketers talk about the disadvantages of up-selling. There is even a term floating around the Internet among marketers… “Up-Sell Hell” :-)

The negative association with up-selling is a direct result of some marketers overdoing it, or up-selling the wrong way.

Two Common Up-Sell Mistakes:

1. Too many up-sells: having the customer go through too many up-sells and down-sells before they complete the order.

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