7 Direct Marketing Tips [#24]

Narek — Wed, 07 Oct 2009 14:51:29 +0000

Add a directory to your web site. When visitors

submit their web site, e-mail them confirming their

link has been added and remind them to revisit.

In your e-mail you could mention a product you

are selling. You could also always send them an

e-mail again to remind them to resubmit their listing

when it expires (if the listings do).

Organize your marketing and advertising into a

plan. Create a list of daily, weekly, monthly and all

other future promotional plans. Try to follow your

plan step-by-step every day. This will free up your

time by being more systematic and organized. If the

plan isn’t working, don’t be afraid to tweak it some.

Trade links only with web sites that you or your

target audience would visit. They should offer their

visitors valuable content or freebies. There is nothing

wrong with filling your web site up with outside links

if they’re are interesting and helpful to your target

audience.

Give people a free online utility. When you offer

a utility that can solve a person’s problem, people

will definitely visit your web site. You could also

allow other people to give it away as long as your

ad is included in it. This would make a very powerful

viral marketing tool.

Offer a free affiliate/reseller program. When you

offer people a free opportunity to make money, they

will line up to visit your web site. You should offer

fair and high commission, affiliate training, a good

tracking system, tested and proven marketing ads

and other persuasive benefits.

Supply news stories related to your site. People

want current news on the topics they are interested

in. You could also include new “how to” articles.

For example, if there is a hot or popular news story

going on, you could somehow relate it to your web

site’s theme.

Offer your visitors a free community. People like

to have a place where they can have discussions

with others on a particular subject. You could even

create multiple online communities. For example, if

you were selling gardening tools, you could have a

message board to discuss gardening tips and a chat

room about picking the right gardening tool.

Here are your 7 Direct Marketing Tips:

1. Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit. In your e-mail you could mention a product you are selling. You could also always send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do).

2. Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans. Try to follow your plan step-by-step every day. This will free up your time by being more systematic and organized. If the plan isn’t working, don’t be afraid to tweak it some.

3. Trade links only with web sites that you or your target audience would visit. They should offer their visitors valuable content or freebies. There is nothing wrong with filling your web site up with outside links if they’re are interesting and helpful to your target audience.

4. Give people a free online resource. When you offer a resource that can solve a person’s problem, people will definitely visit your web site. You could also allow other people to give it away as long as your ad is included in it. This would make a very powerful viral marketing tool.

5. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money, they will line up to visit your web site. You should offer fair and high commission, affiliate training, a good tracking system, tested and proven marketing ads and other persuasive benefits.

6. Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new “how to” articles. For example, if there is a hot or popular news story going on, you could somehow relate it to your web site’s theme.

7. Offer your visitors a free community. People like to have a place where they can have discussions with others on a particular subject. You could even create multiple online communities. For example, if you were selling gardening tools, you could have a message board to discuss gardening tips and a chat room about picking the right gardening tool.

7 Direct Marketing Tips [#24] is a post from: Narek Gabrielian's Blog

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7 Direct Marketing Tips [#24]