Here are your 7 Direct Marketing Tips:

1. Give a money-back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back. You could also extend the guarantee’s time limit to 60 days, 3 months, 1 year, or a lifetime.

2. Tell your readers they’ll receive surprise bonuses. This’ll raise your readers’ curiosity and make them want to buy so they can find out what the surprise bonuses are. You could also not tell them and make it a real surprise. For example, imagine how you would feel if you bought a product and got a second one for free without knowing it ahead of time?

3. Let your readers know this specific package will not be offered again. You must create urgency so people ‘buy now’. You can always sell the same product but not with the same bonuses or price. For example, you could say, “We will only be offering 460 of them at this low price, order now!”

4. Give your readers a couple of tips in your ad which will help them with their problem. This will give your business credibility and gain your readers’ trust to buy your products or services. Plus, that will get them more interested in reading the rest of your ad copy and more likely persuade them to buy.

5. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This’ll allow you to submit it to many. For example, you could submit your ad to the free e-book section if you offered a free e-book. Another example, you could submit your ad to the self-help section if you published articles about self-help information.

6. Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc. One of the best ways is to make your product collectable. You could offer one version of your product with a serial number, then the next version with a different serial number, and so on.

7. Find out your competition’s weakness and use it as your “Unique Selling Proposition”. It’s the reason why people buy your products and not theirs. For example, if your competitor doesn’t offer free bonuses, you could. Another example, if they don’t offer a guarantee, you could.

7 Direct Marketing Tips [#27] is a post from: Narek Gabrielian's Blog

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Here are your 7 Direct Marketing Tips:

1. Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fishermen, target it toward fly fishermen. You could also use a price niche. You could offer different versions of your product at lower and higher prices. This will fit all people’s budgets.

2. Test your advertising and marketing. You’ll save time, money and big headaches promoting the right offer to the right group of people. For example, if you know your ad pulls 5 orders out of 100 visitors, you know you would need 2000 visitors to sell 100 products.

3. Persuade visitors to buy your product by telling them the future. Tell them what’ll happen with their life in the future if they buy or don’t buy. For example, if you were selling a book about getting over shyness you could say, “Imagine walking up to any stranger and starting a conversation with them without any hesitation.”

4. Offer a free trial of your product for a set period of time. Don’t charge or bill your customers until they have decided to buy it. That should remove any perceived risk for them. For example, if you gave a person a sample of your membership web site and they liked it, they would probably join and pay for a full membership.

5. Create other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites. For example, if you were selling investing tips, you could create another web site about saving money and promote it too. You would just include an ad for your investing web site on the money-saving web site.

6. Inform people about your site or freebie through e-mail announce lists. You can find them by typing “e-mail announce lists” in any search engine. For example, you could create a free e-zine and announce it. Anyone who subscribes will, of course, see your ads.

7. Tell your visitors what they can avoid by buying your product or service. This will motivate them to buy. They may want to avoid pain, fear, danger, etc. For example, you could say, “Just imagine never having to be alone without a date on a Friday night again.”

7 Direct Marketing Tips [#26] is a post from: Narek Gabrielian's Blog

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Here are your 7 Direct Marketing Tips:

1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. You could also target high subscriber e-zines if they include your resource box. These publishers will publish them quicker because they will be the only ones with this content.

2. Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity. For example, you could say, “We regularly attend fundraisers and donate about 10% of our profits to charities and aid organizations.”

3. Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net. For example, you could communicate with your customers or visitors by phone, instant message, web site messages, chat rooms, message boards, video conferencing, fax, e-mail, etc.

4. Ask your customers what they would like to see offered by your business in the future. This type of information can boost your sales. For example, you could find out they are interested in buying DVDs from your business. You could contact a DVD supplier and start selling them as back-end products.

5. Make sure your web host isn’t losing your sales. If you get an e-mail from someone who told you that they couldn’t access your site, it might be your host. You should ask them what kind of tracking or back-up system they use to make sure your web site is always up and running for business.

6. Allow your visitors’ experience to be an enjoyable one at your web site. Provide easy navigation, good content, fast loading graphics, search options, etc. You could offer online games that are related to your web sites theme. You could offer prizes to thehigh scorers too.

7. Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, “Been there, done that”. For example, you could introduce a new freebie every month. People will revisit every month to get the new freebie.

7 Direct Marketing Tips [#25] is a post from: Narek Gabrielian's Blog

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Here are your 7 Direct Marketing Tips:

1. Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit. In your e-mail you could mention a product you are selling. You could also always send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do).

2. Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans. Try to follow your plan step-by-step every day. This will free up your time by being more systematic and organized. If the plan isn’t working, don’t be afraid to tweak it some.

3. Trade links only with web sites that you or your target audience would visit. They should offer their visitors valuable content or freebies. There is nothing wrong with filling your web site up with outside links if they’re are interesting and helpful to your target audience.

4. Give people a free online resource. When you offer a resource that can solve a person’s problem, people will definitely visit your web site. You could also allow other people to give it away as long as your ad is included in it. This would make a very powerful viral marketing tool.

5. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money, they will line up to visit your web site. You should offer fair and high commission, affiliate training, a good tracking system, tested and proven marketing ads and other persuasive benefits.

6. Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new “how to” articles. For example, if there is a hot or popular news story going on, you could somehow relate it to your web site’s theme.

7. Offer your visitors a free community. People like to have a place where they can have discussions with others on a particular subject. You could even create multiple online communities. For example, if you were selling gardening tools, you could have a message board to discuss gardening tips and a chat room about picking the right gardening tool.

7 Direct Marketing Tips [#24] is a post from: Narek Gabrielian's Blog

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