Tag Archives: marketing and advertising
7 Direct Marketing Tips [#24]

7 Direct Marketing Tips [#24]

by Narek Gabrielian on October 7, 2009 in Direct Marketing

Add a directory to your web site. When visitors
submit their web site, e-mail them confirming their
link has been added and remind them to revisit.
In your e-mail you could mention a product you
are selling. You could also always send them an
e-mail again to remind them to resubmit their listing
when it expires (if the listings do).
Organize your marketing and advertising into a
plan. Create a list of daily, weekly, monthly and all
other future promotional plans. Try to follow your
plan step-by-step every day. This will free up your
time by being more systematic and organized. If the
plan isn’t working, don’t be afraid to tweak it some.
Trade links only with web sites that you or your
target audience would visit. They should offer their
visitors valuable content or freebies. There is nothing
wrong with filling your web site up with outside links
if they’re are interesting and helpful to your target
audience.
Give people a free online utility. When you offer
a utility that can solve a person’s problem, people
will definitely visit your web site. You could also
allow other people to give it away as long as your
ad is included in it. This would make a very powerful
viral marketing tool.
Offer a free affiliate/reseller program. When you
offer people a free opportunity to make money, they
will line up to visit your web site. You should offer
fair and high commission, affiliate training, a good
tracking system, tested and proven marketing ads
and other persuasive benefits.
Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new “how to” articles.
For example, if there is a hot or popular news story
going on, you could somehow relate it to your web
site’s theme.
Offer your visitors a free community. People like
to have a place where they can have discussions
with others on a particular subject. You could even
create multiple online communities. For example, if
you were selling gardening tools, you could have a
message board to discuss gardening tips and a chat
room about picking the right gardening tool.

Here are your 7 Direct Marketing Tips:

1. Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit. In your e-mail you could mention a product you are selling. You could also always send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do).

2. Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans. Try to follow your plan step-by-step every day. This will free up your time by being more systematic and organized. If the plan isn’t working, don’t be afraid to tweak it some.

3. Trade links only with (more…)

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