Tag Archives: Internet Marketing
Why Is Strategic Planning So Important In Internet Marketing? (Continued)

Why Is Strategic Planning So Important In Internet Marketing? (Continued)

Let’s get back to the call between Paul Lemberg and Rich Schefren:

A very important question to ask whenever you stumble upon an opportunity:

“Is this going to move me in the direction that I want to go?”

Rich Schefren says:

Opportunist just says: How do I bring the next revenue stream. It may provide you with income, but it will not (less likely to) provide you with equity. Strategy starts with goals Opportunities are still fine, they can help you get to your goal, but strategy STARTS with a GOAL

Myth:

Even if you are very good at working smart, it doesn’t mean you don’t have to work HARD.

If you’re strategic enough, you can bypass work, but if you always act in an opportunistic way and not in a well thought out strategic way, then (more…)

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Why Is Strategic Planning So Important In Internet Marketing?

Why Is Strategic Planning So Important In Internet Marketing?

A very important question to ask is:

How much money do you want to make by doing what, by when?

Less than a year ago, I listened to a call between Rich Schefren and Paul Lemberg. Both of them are extraordinary business coaches. While I was listening to the call, I made some notes… and today I would like to expand on some of the points they made. First of all, let’s make it certain.

What is strategy and what is tactic? Most importantly, what’s the difference between those two?

According to Wikipedia, strategy is a plan of action designed to achieve a particular goal. According to Tony Robbins, strategy is a specific way of organizing your resources in order to consistently get the result you want. According to Wikipedia, tactic is a conceptual action.

The difference between strategy and tactic:

(more…)

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WARNING: Affiliate Marketing May Be Illegal!

WARNING: Affiliate Marketing May Be Illegal!

The affiliate marketing, the way we know it, is illegal. Unless you make some changes to your affiliate marketing promotions, you might have to pay $11,000 to the FTC. I will explain why in a second…

“Since when,” you might ask.

Since October 5, 2009 when US Federal Trade Commission changed some of their guidelines related to affiliate marketing.

Quick summary: bloggers who endorse products must disclose any financial benefits they receive for doing so. The violators will pay $11,000 per violation.

See Full Version: New Rules For Bloggers And Affiliate Marketers

I didn’t get a call from FTC notifying me about this. Rather, Ray Edwards, an exceptional Internet marketer and brilliant copywriter wrote about this on his blog, which I was lucky to be following.

His Post: FTC Kills Affiliate Marketing?

By the way, if you’re interested in learning about copywriting, Internet marketing, product launches, and how to make your business more profitable in an economic environment — go to Ray’s blog and subscribe for his updates.

The problem with affiliate marketing:

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So, What Internet Marketing Really Is?

So, What Internet Marketing Really Is?

Internet marketing is the business of both advertising and selling goods and services over the internet. This form of business is ever-increasing in popularity, with millions of people now making purchases on the internet. Internet marketing began in the early 1990s as primarily a means of product description, consisting merely of text descriptions.

As technology progressed, internet marketing rapidly advanced to include pictures and other rich graphics as part of advertisements for products and services. After realizing the remarkable potential of this means of marketing, internet-based companies started opening their virtual doors for business.

As opposed to what are now known as “brick and mortar” operations, these e-businesses offer their products and services to a growing number of consumers, conducting all, or nearly all, of their business in the virtual world of the internet.

There are many forms of (more…)

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