Tag Archives: FreebieX
7 Direct Marketing Tips [#26]

7 Direct Marketing Tips [#26]

by Narek Gabrielian on October 15, 2009 in Direct Marketing

Here are your 7 Direct Marketing Tips:

Sell your products or services to a specific niche
market. For example, instead of selling your fishing
book to all fishermen, target it toward fly fishermen.
You could also use a price niche. You could offer
different versions of your product at lower and
higher prices. This will fit all people’s budgets.
Test your advertising and marketing. You’ll save
time, money and big headaches promoting the right
offer to the right group of people. For example, if
you know your ad pulls 5 orders out of 100 visitors,
you know you would need 2000 visitors to sell
100 products.
Persuade visitors to buy your product by telling
them the future. Tell them what’ll happen with their
life in the future if they buy or don’t buy. For
example, if you were selling a book about getting
over shyness you could say, “Imagine walking up
to any stranger and starting a conversation with
them without any hesitation.”
Offer a free trial of your product for a set period
of time. Don’t charge or bill your customers until
they have decided to buy it. That should remove
any perceived risk for them. For example, if you
gave a person a sample of your membership web
site and they liked it, they would probably join and
pay for a full membership.
Create other web sites that draw your initial target
audience. Then you can lead your prospects to your
main web site by linking to your other web sites. For
example, if you were selling investing tips, you could
create another web site about saving money and
promote it too. You would just include an ad for
your investing web site on the money-saving web
site.
Inform people about your site or freebie through
e-mail announce lists. You can find them by typing
“e-mail announce lists” in any search engine. For
example, you could create a free e-zine and
announce it. Anyone who subscribes will, of course,
see your ads.
Tell your visitors what they can avoid by buying
your product or service. This will motivate them to
buy. They may want to avoid pain, fear, danger, etc.
For example, you could say, “Just imagine never
having to be alone without a date on a Friday night
again.”

1. Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fishermen, target it toward fly fishermen. You could also use a price niche. You could offer different versions of your product at lower and higher prices. This will fit all people’s budgets.

2. Test your advertising and marketing. You’ll save time, money and big headaches promoting the right offer to the right group of people. For example, if you know your ad pulls 5 orders out of 100 visitors, you know you would need 2000 visitors to sell 100 products.

3. Persuade visitors to buy your product by (more…)

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