Internet Marketing Strategist Narek Gabrielian » banner ads

7 Direct Marketing Tips [#23]

Narek Gabrielian — Fri, 31 Jul 2009 13:25:34 +0000

Here are your 7 Direct Marketing Tips:

1. Make people feel safe when they order. Explain to them you won’t sell their e-mail address and all their personal information will be kept confidential. You could publish a strong privacy statement and explain to them how your secure ordering works in a little more detail.

2. Offer free samples or trials of your product. This will let people experience your product and attract people to your web site. You could also allow other people to give away your sample products. It would be like “viral pre-sell marketing”.

3. Make your ad copy attractive. Your ad should list benefits before the features. Include guarantees and testimonials in your ad. Your ad should be easy to read, answer all the readers’ questions, give them many ways to order and, most importantly, persuade them to buy now, not later.

4. Remind people to come back and visit your site. They usually don’t purchase the first time. The more times they visit, the greater the chance they’ll buy. You could remind them with your e-zine, with a follow-up autoresponder course, an e-mail update reminder, etc.

5. Let people know anything about your business history. They’ll feel more comfortable if they know who they are really buying from. You could tell them when you started your business, why you started your business, what kind of training you’ve had, how many employees you have ,etc.

6. Give people many ordering options. Accept credit cards, checks, money orders and other forms of electronic payments. You should be also open to adding new forms of payment as they become available. They could be the future and you don’t want to be left behind.

7. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example, “Don’t Click Here If You Are Comfortable With Your Looks.” Another example, “Stop! Don’t Click Here Unless You’re Wealthy!”

This was the 23rd issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#23] is a post from: Internet Marketing Strategist Narek Gabrielian

7 Direct Marketing Tips [#22]

Narek Gabrielian — Wed, 29 Jul 2009 13:23:52 +0000

Here are your 7 Direct Marketing Tips:

1. Make your banner ad words as attractive as possible. Use words like ‘ultimate’, ‘powerful’, ‘sizzling’, ‘hot’, etc. Your words should relate to and highlight your total offer. You could also use specific words. For example, you could say, “Click Here To Increase Your Traffic By 120%!”

2. Give a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy-one-get-one-free discount, etc. For example, you could say, “Get 50% Off Our New Viral Marketing E-book! Click Here Now!”

3. Use a testimonial on your banner ad. This will give people proof they aren’t wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer. You could also make them click the banner to read the testimonial. For example, “See What (famous person’s name) Had To Say About Our Marketing E-book!”

4. You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with easy monthly payments. For example, you could say, “You Can Own Our Product With 3 Easy Payments Of ($)!” Another idea would be to eliminate one of those payments later on in your ad copy.

5. Use a strong guarantee on your banner ad. You could include the guarantee as a headline for your offer. It could read ‘double or triple your money-back guarantee’, ‘your lifetime money-back guarantee’, etc. For example, it could say, “Keep Our Accounting E-book Even If You Ask For A Refund!”

6. Tell people to click on your banner ad. Newbies to the Internet may not even know they can click on banners. Just having the phrase “Click here” on your banner will increase your click-throughs. You could also make it a stronger command or order like “Click Here Now! or “Click Here Before It’s Too Late!”

7. You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service. For example, you could say, “FREE Sample Chapter Of The E-book…!” Another example, “Free Trial Membership To…!”

This was the 22th issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#22] is a post from: Internet Marketing Strategist Narek Gabrielian

7 Direct Marketing Tips [#21]

Narek Gabrielian — Mon, 27 Jul 2009 13:28:04 +0000

Here are your 7 Direct Marketing Tips:

1. Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like ‘make money’, ‘lose weight’, ‘increase energy’, ‘save money’, ‘save time’, etc. For example, you could say, “Lose 20 Pounds In One Month!” Another example, “Make $200 In One Day!”

2. You could advertise a free offer on your banner ad. People love free things. The freebie should relate to your target audience. If the freebie is attractive to them, they will click on the banner. For example, you could say, “Free Business E-zine!” or “Free Garden Tips E-book!” or “Free 7 Lesson Investing Course!”

3. Keep people at your web site for as long as possible. Allow them to download free e-books, sign up for contests, use free online services, etc. This will help increase your sales. You could use pop-up pages, pop-under pages and exit pages too. But be warned, this can annoy some visitors.

4. Anticipate any objections your visitors may have about your product’s offer. You must research your target audience’s needs and wants. For example, your target audience may not like businesses that use free web site domains. Another example, they may not like to buy from web sites that don’t accept offline checks.

5. Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won’t believe you. For example, don’t say, “You can make 1 million dollars in 2 days!” Another example, “You can fold paper at home and make up to $2000 a day!”

6. Pick a good name for your business and product. Your names should be memorable and describe the kind of product you’re offering. Names that rhyme are easy to remember. If you’re selling information products you may want the word “publisher” in your business name. You also don’t want your name to have any offensive words or phrases in it.

7. Solve your customers’ complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them. You could set up a handy FAQ (Frequently Asked Questions) list. You could also add more ways they contact you faster, like by e-mail, phone, web message system, fax, instant message, cell phone, etc.

This was the 21st issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#21] is a post from: Internet Marketing Strategist Narek Gabrielian

7 Direct Marketing Tips [#20]

Narek Gabrielian — Fri, 24 Jul 2009 13:23:59 +0000

Here are your 7 Direct Marketing Tips:

1. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service. You could give the free surprise gifts, survey you customers, take all their opinions and questions seriously, set up focus groups to improve your product, etc.

2. Market yourself, as well as your product. You could write articles, e-books, do free consulting, do speaking engagements, etc. You could tell your prospects a little bit about your personal history too. You could tell them when you were born, where you grew up, tell them about your parents and other family members, etc.

3. Find new target audiences for your products or services. For example, if you’re selling coffee to stores, try to sell it to coffee shops too. You should always be opening new profit streams for your business. Try to brainstorm new profit ideas at least once a week.

4. Use the phrase “invest in our product” instead of the words “buy” or “purchase”. This makes prospects feel they’re investing in their future if they buy. You could also tell people how much others have got back from your product by publishing testimonials of people who have made money or reaped the benefits.

5. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through “house parties”. You could have people taking their laptops to parties and selling through their affiliate links. They will get paid just like they would online.

6. Use logos and slogans for your business. They make it easier for people to remember and identify your business. For example, how many times have you had a problem and the first thing that popped into your mind is some business’ logo or slogan. It’s almost like an automatic reaction.

7. Use the word “fast” in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. For example, you could say, “Our product works fast!” Another example, “Our product comes with fast shipping options.”

This was the 20th issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”

7 Direct Marketing Tips [#20] is a post from: Internet Marketing Strategist Narek Gabrielian