Tag Archives: a b split-testing
Split Testing is Worthless, Unless…

Split Testing is Worthless, Unless…

by Narek Gabrielian on October 22, 2009 in Landing Pages

Whenever you want to improve something, you always have to test it against a slightly different version of the same thing. That’s what successful marketers do — they test, test and test again to get the best performing piece (advertising copy, sales copy, landing page, e-mail copy, etc.) to get the best results.

The obvious truth is that if you’re not testing, you don’t know if you’re doing the best that you can’t. However, if you’re testing and you are relatively new to it, then there are several possible pitfalls that you might face. I would like to talk about one of them today.

Let’s talk about A-B split testing. Just to summarize, if you don’t know what it is, you’re basically testing one item against another. Those two items are different from each other. However, not too different. Usually you’re supposed to test

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