Right Payment Offer + Product = BIG PROFITS

The type of Payment Offer you choose to have can skyrocket or almost kill your sales.

I’m not talking about Payment Method you accept.

Q: What is a Payment Method?

A: Payment method is the source that the money is going to come from in exchange for your product/service.

Example: Credit card, digital payment, check, money order, and cash options.

What I’m talking about is the Payment Offer you have in place.

Q: What is a Payment Offer?

A: Payment offer is an offer to pay for a product of a service a little differently to make it easy for the prospect to commit to buying your product/service.

Example: Can your customers try before they buy, pay later, make payments, do they get a rebate, etc.

Below are six payment offers that could sell your product or service like crazy:

1. “Sample It”

Offer a free sample or standard version of your product/service. The sample should give them only a few benefits of the full version. This will entice them to go for the full/professional version to get the total benefit.

2. “Name Your Price”

Offer a choice of what they can pay for your product/service. List your original product and price, then add another product with it for a little higher price. Your orders will increase by letting the customers choose their price.

3. “Free To Try”

Offer a free trial of your product or service. You could offer the free trial for 5 to 30 days. This will show them that you are confident about your product/service and what it can do for them. This offer will sell itself.

4. “Pay Later”

Offer your customers the choice of being billed later for their purchase. Bill them in a few weeks or a month. This will stop you from losing customers who can’t afford to purchase your product or service at that time.

5. “Little At A Time”

Offer your customers a payment plan, letting them pay you in smaller installments. You could divide up the purchase price into bi-weekly or monthly payments. You won’t lose customers that may not be able to pay the full amount at that time.

6. “Give A Little Back”

Offer your customers a cash back rebate after they buy your product or service. I feel a good rebate would be a least 10% of their purchase price or higher. This will increase your sales and, like most of us, they will forget to turn in the rebate.

If you don’t mind, I am going to conclude today’s post by showing you an excellent example of what we talked about applied to an information product.

Here it is:

*This picture is taken from one of Eben Pagan’s DoubleYourDating courses’ sales letters.
You can click here to take a look at the whole sales letter

Eben is a very smart businessman and knows what he is doing when it comes to selling information products.

You can see that Eben combined 3 types of payment offers that we have mentioned today. He offered a “30 day free trial,” divided up the purchase price into 5 “easy installments,” and gave his customers the option to choose between a “CD series” and a “DVD series.”