Here are your 7 Direct Marketing Tips:

1. Use headlines and sub-headlines that are aimed directly at your audience. If you’re selling things to lawyers use a headline like, “Attention All Lawyers!” You could also use the products your target audience normally buy to get their attention. For example, “Warning! Don’t buy another coffee cup till you read this!”

2. Design your web site to be less confusing. Don’t use a lot of graphics, links or anything that takes away from your sales message. People will get frustrated and want to leave your web site if they get confused. People want (more…)

This is Part 4 in the series of posts titled: “How To Stop Procrastination and Analysis Paralysis.” Today, we will find out how to deal with having too many things to do during the day and “not having time” for the productive tasks.

C) If you live in a big city or simply have a very busy life filled with different responsibilities, places you have to be at, and things you have to get done, then you probably have felt the way I sometimes did. I am talking about not having to show for at the end of day. Don’t get me wrong, the day may have seemed to be extremely busy and tiring, but when you go over the things you did, none of those things contributed towards your personal goals and getting you closer to having an online business.

One of the ways to deal with being “busy” and postponing the important tasks is to (more…)

This is Part 3 in the series of posts titled: “How To Stop Procrastination and Analysis Paralysis.” Today, we will find out how to deal with over analyzing and being paralyzed as a result. Also, we will discuss how to deal with information overload.

A) Its very easy to start over analyzing when there is an information overload and you know “too much” or simply have too much information at your disposal. The Internet is full of information about anything and if you concentrate on accumulating more and more of it without consuming and actually putting it to use, you will soon get overwhelmed and might not even read or otherwise consume any of it.

The end result in this case would be: Time Lost… None, or Little Information Gained… No real results…

OR

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In the Part 1, we looked at what usually causes a person to procrastinate and mentioned what Analysis Paralysis is. In the Part 2, we are going to look at the possible practical solutions to stop procrastination and Analysis Paralysis (Information Overload).

Solutions:

B) It is true that some feeling of anxiety can be linked to a particular task, action, or situation. However, there is a way to overcome that if you truly want to reach the end result you desire.

Would you agree that it is much harder to run a 20-mile marathon, than 500 feet (to get bread at Trader Jones)?

YES! Of course it is HARDER… BUT (more…)

Did you ever wonder what causes a person to procrastinate?

Did you ever ask yourself, “Why do I procrastinate?”

In a second, you will learn practical tips on ‘how to not procrastinate’, but first let’s find out what actually causes a person to procrastinate…

A) You might be over analyzing the situation or the reasons for doing whatever you need to do.  This is known as Analysis Paralysis.  In Internet Marketing arena, this can be cause by having too much information (Information Overload) and not enough scalable action.

Instead of learning one strategy and applying it to their business or just simply implementing it, some people (more…)

I attended a seminar at the University of California, Irvine, titled: "Event Webs: Constructs, Connections, Causalities" It is not closely related to Internet Marketing, but I thought it would be interesting content. You can listen to it below… Speakers: Introduction, Ramesh Jain, Professor in Information Computer Sciences, Bren School of Information and Computer Sciences, University of California, Irvine. "The Visual Perception of Objects and Events" Donald Hoffman, Professor of Cognitive Sciences, UC Irvine and author of "Visual Intelligence: How We Create What We See" and coauthor of "Observer Mechanic: A Formal Theory Of Perception." He received the Troland Research Prize of the US National Academy of Sciences and the Early Career Award of the American Psychological Association. "Monitoring the Remembering of the Religious Past" Jack Miles, Distinguished Professor of  (more…)

Whenever you want to improve something, you always have to test it against a slightly different version of the same thing. That’s what successful marketers do — they test, test and test again to get the best performing piece (advertising copy, sales copy, landing page, e-mail copy, etc.) to get the best results.

The obvious truth is that if you’re not testing, you don’t know if you’re doing the best that you can’t. However, if you’re testing and you are relatively new to it, then there are several possible pitfalls that you might face. I would like to talk about one of them today.

Let’s talk about A-B split testing. Just to summarize, if you don’t know what it is, you’re basically testing one item against another. Those two items are different from each other. However, not too different. Usually you’re supposed to test

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Here are your 7 Direct Marketing Tips:

1. Give a money-back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back. You could also extend the guarantee’s time limit to 60 days, 3 months, 1 year, or a lifetime.

2. Tell your readers they’ll receive surprise bonuses. This’ll raise your readers’ curiosity and make them want to buy so they can find out what the surprise bonuses are. You could also not tell them and make it a real surprise. For example, imagine how you would feel if you bought a product and got a second one for free without knowing it ahead of time?

3. Let your readers know (more…)

The affiliate marketing, the way we know it, is illegal. Unless you make some changes to your affiliate marketing promotions, you might have to pay $11,000 to the FTC. I will explain why in a second…

“Since when,” you might ask.

Since October 5, 2009 when US Federal Trade Commission changed some of their guidelines related to affiliate marketing.

Quick summary: bloggers who endorse products must disclose any financial benefits they receive for doing so. The violators will pay $11,000 per violation.

See Full Version: New Rules For Bloggers And Affiliate Marketers

I didn’t get a call from FTC notifying me about this. Rather, Ray Edwards, an exceptional Internet marketer and brilliant copywriter wrote about this on his blog, which I was lucky to be following.

His Post: FTC Kills Affiliate Marketing?

By the way, if you’re interested in learning about copywriting, Internet marketing, product launches, and how to make your business more profitable in an economic environment — go to Ray’s blog and subscribe for his updates.

The problem with affiliate marketing:

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Here are your 7 Direct Marketing Tips:

1. Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fishermen, target it toward fly fishermen. You could also use a price niche. You could offer different versions of your product at lower and higher prices. This will fit all people’s budgets.

2. Test your advertising and marketing. You’ll save time, money and big headaches promoting the right offer to the right group of people. For example, if you know your ad pulls 5 orders out of 100 visitors, you know you would need 2000 visitors to sell 100 products.

3. Persuade visitors to buy your product by (more…)