Stop Wondering And Start Tracking!
If the rate at which your website visitors leave is higher than your industry standard, you should find out the reason(s) why they leave so soon without diving deeper into your website. This is known as Bounce Rate.
I bet you wan to know how to improve the bounce rate of your website…
The lower your website’s Bounce Rate, the better. Except, if your website’s strategy is built around having your visitors leave as soon as possible through the links that you provide.
One of the examples of this kind of sites would be an Adsense site, where you create content to attract visitors so that they click on the Google Adsense ads you have integrated within the content.
However, we are not talking about those. Don’t give up if your website’s bounce rate is really high.
By the way, if it is 100%, that means every person who visits your site, leaves without going deeper onto your other pages. This is sad, but there is a cure for everything. Read on. Another data you want to pay attention to is the time an average visitor spends on your site. In most cases, the longer they stay, the better.
If you website visitors leave right away, that can mean several things:
- It wasn’t what they were looking for in the first place
Make your titles match your content, especially if your major sources of traffic are search engines like Google
- Your website is so ugly that they jump to a conclusion – “low quality content” – Lack of credibility (you didn’t establish credibility)
The common misconception is that you have to have years of experience in the topic to have credibility. I think that there are tons of other ways to create credibility. For example, your website design can convey credibility by itself. There are others that I can discuss with you in the future posts. (leave a comment)
- And, there are more… but let’s jump to the solution (how to make your website visitors stay longer and go dipper into your website content) There are 14 free tools that reveal why people abandon your website, and I wan to share them with you.
By using these free tools, you can track your website’s performance and find out what are the things that make your visitors leave so soon without getting to know your website…
Then, you can improve bounce rate. In addition to the 15 free tools, here are several articles that I like, which will help you to improve bounce rate of your website.
- 30 Simple Ways of Improving Bounce Rate and Conversion Rate
- What’s an Average or Typical Bounce Rate?
- Six Tips For Improving High Bounce / Low Conversion Web Pages
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