If the rate at which your website visitors leave is higher than your industry standard, you should find out the reason(s) why they leave so soon without diving deeper into your website. This is known as Bounce Rate.

I bet you wan to know how to improve the bounce rate of your website…

The lower your website’s Bounce Rate, the better. Except, if your website’s strategy is built around having your visitors leave as soon as possible through the links that you provide.

One of the examples of this kind of sites would be an Adsense site, where you create content to attract visitors so that they click on the Google Adsense ads you have integrated within the  content.

However, we are not talking about those. Don’t give up if your website’s bounce rate is really high.

By the way, if it is 100%, that means every person who visits your site, leaves without going deeper onto your other pages. This is sad, but there is a cure for everything. Read on. Another data you want to pay attention to is the time an average visitor spends on your site. In most cases, the longer they stay, the better.

If you website visitors leave right away, that can mean several things:

- It wasn’t what they were looking for in the first place

Make your titles match your content, especially if your major sources of traffic are search engines like Google

- Your website is so ugly that they jump to a conclusion – “low quality content” – Lack of credibility (you didn’t establish credibility)

The common misconception is that you have to have years of experience in the topic to have credibility. I think that there are tons of other ways to create credibility. For example, your website design can convey credibility by itself. There are others that I can discuss with you in the future posts. (leave a comment)

- And, there are more… but let’s jump to the solution (how to make your website visitors stay longer and go dipper into your website content) There are 14 free tools that reveal why people abandon your website, and I wan to share them with you.

By using these free tools, you can track your website’s performance and find out what are the things that make your visitors leave so soon without getting to know your website…

Then, you can improve bounce rate. In addition to the 15 free tools, here are several articles that I like, which will help you to improve bounce rate of your website.

- 30 Simple Ways of Improving Bounce Rate and Conversion Rate

- What’s an Average or Typical Bounce Rate?

- Six Tips For Improving High Bounce / Low Conversion Web Pages

Ever Wonder Why They Leave Your Website? is a post from: Narek Gabrielian Blog

Take a look at these related posts:

1. Split Testing is Worthless, Unless…

Squeeze Page Defined: single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks.

Anyway.

You are probably asking: “What does above the fold mean?”

Above The Fold – the area of the screen that you see without having to scroll down. According to some internet marketers, direct response marketers, copywriters, and other online professionals, the opt-in box on your squeeze pages is supposed to be placed above the fold to ensure higher conversion (more subscribers). So they say. However, earlier today I was reading an article, which is arguing that this is just a myth. You can see this article here: The Myth Of The Page Fold: Evidence From User Testing. I personally think that this is not applicable to direct response marketing websites as much it is to e-commerce type of websites.

Direct response marketing in the example of landing pages would mean that the visitor is only given two choices when viewing the page:

- Stay on the page and act (subscribe, submit information, etc.)

- Leave the web page

The article argues that the successful brands are not worrying about “above the fold”, which is fine and dandy. However, those who are just getting started online, working from home (basically, those who are making less than 7 figures per month) need to worry about the “above the fold.” For them, every visitor counts. I hope you get the point… Although, there is a good suggestion that you can remember and apply the next time you create squeeze pages (landing pages). And that is:

“Have a small amount of content just visible, poking up above the fold to encourage scrolling.” (if you have no other choice)

This “small amount of content” can be the opt-in box. Don’t forget to check out the article, there are 3 good tips at the end of it. And of course, never underestimate the power of testing. Every case (squeeze page) is unique and can have totally different results.

Don’t Create Squeeze Pages Until You Read This is a post from: Narek Gabrielian Blog

Take a look at these related posts:

1. Split Testing is Worthless, Unless…
2. 7 Direct Marketing Tips [#21]
3. 10 Ways To Generate Highly Read Article Ideas

The obvious truth is that if you’re not testing, you don’t know if you’re doing the best that you can’t. However, if you’re testing and you are relatively new to it, then there are several possible pitfalls that you might face. I would like to talk about one of them today.

Let’s talk about A-B split testing. Just to summarize, if you don’t know what it is, you’re basically testing one item against another. Those two items are different from each other. However, not too different. Usually you’re supposed to test

one variable. For example, a different headline, different sub headline, call to action, order form, etc.

Let me give you a scenario and then explain:

For example, you are testing a pop-up copy. You have two pop-ups with different copy.

After sending very minimal traffic to the website that has the pop up, you go check your stats… and this is what you see:

At the first glance, you might think that the P2 is performing better than P1 and that’s where the pitfalls lies.

While inexperienced split tester would say that P2 is performing better than P1, an experienced split tester would say that there is nothing enough information and the results are not statistically significant.

If you have taken a statistics class, they know what statistical significance means.

However, you’ll need to know what statistical significance is and how to calculate it to find out if your test results are statistically significant because there is a free tool that you can use to figure this out within seconds.

Introducing: Statistical Significance Calculator…

Use this tool to make a better judgment about your test results so that you don’t declare the losing copy in winter, and the winning copy a loser. After all, that would get you anywhere.

Why is this important?

But finding out whether your test results are statistically significant, you can know for sure which version is winning so that you can concentrate on the. Otherwise, you might make a quick decision, too soon, but your test results and instead of improving the performance of your piece, with a quite opposite.

What should I do now that I know this?

Now that you know about this, don’t judge too soon the results of your split-test.

1. Get enough traffic to the web site.

2. Find out if your results are statistically significant by using the free tool above.

3. If your results are statistically significant, then you can keep the winning copy and abandon the loosing one. If your results are not statistically significant, then keep driving traffic until they are.

I hope you see the value in this free tool. Have you ever used anything like this? Leave your comment below…

Split Testing is Worthless, Unless… is a post from: Narek Gabrielian Blog