Ever Wonder Why They Leave Your Website?

If the rate at which your website visitors leave is higher than your industry standard, you should find out the reason(s) why they leave so soon without diving deeper into your website. This is known as Bounce Rate.

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Don’t Create Squeeze Pages Until You Read This

You know that when you create squeeze pages (landing pages), one of the things you have to do is to make sure that the call to action (in this case call to subscribe or just enter information) is better be above the fold. [If you are building a squeeze page on Mac, this applies to you too] By the way if you didn't know this, now you do.

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Split Testing is Worthless, Unless…

Whenever you want to improve something, you always have to test it against a slightly different version of the same thing. That’s what successful marketers do — they test, test and test again to get the best performing piece (advertising copy, sales copy, landing page, e-mail copy, etc.) to get the best results. The obvious truth [...]

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