Internet Marketing Strategist Narek Gabrielian

Stop Wondering And Start Tracking!

If the rate at which your website visitors leave is higher than your industry standard, you should find out the reason(s) why they leave so soon without diving deeper into your website. This is known as Bounce Rate.

I bet you wan to know how to improve the bounce rate of your website…

The lower your website’s Bounce Rate, the better. Except, if your website’s strategy is built around having your visitors leave as soon as possible through the links that you provide.

One of the examples of this kind of sites would be (more…)

You know that when you create squeeze pages (landing pages), one of the things you have to do is to make sure that the call to action (in this case call to subscribe or just enter information) is better be above the fold. [If you are building a squeeze page on Mac, this applies to you too] By the way if you didn’t know this, now you do.

Squeeze Page Defined: single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks.

Anyway.

You are probably asking: “What does above the fold mean?”

Above The Fold – the area of the screen that you see without having to scroll down. According to some internet marketers, direct response marketers, copywriters, and other online professionals, the opt-in box on your squeeze pages is supposed to be placed above the fold to ensure higher conversion (more subscribers). So they say. However, earlier today I was reading an article, which (more…)

Whenever you want to improve something, you always have to test it against a slightly different version of the same thing. That’s what successful marketers do — they test, test and test again to get the best performing piece (advertising copy, sales copy, landing page, e-mail copy, etc.) to get the best results.

The obvious truth is that if you’re not testing, you don’t know if you’re doing the best that you can’t. However, if you’re testing and you are relatively new to it, then there are several possible pitfalls that you might face. I would like to talk about one of them today.

Let’s talk about A-B split testing. Just to summarize, if you don’t know what it is, you’re basically testing one item against another. Those two items are different from each other. However, not too different. Usually you’re supposed to test

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