Internet Marketing Strategist Narek Gabrielian

… you are not keeping score.

That’s what Vince Lombardi said…

One more time:

If you’re not keeping score, you’re just practicing.

Vince Lombardi

This is not only true in (more…)

It’s good when your business makes profit, but it’s even better if most of that profit stays in your pocket.

Have you heard that saying?

It’s not about how much you make, it’s about how much you keep.

Don’t know who said it, but I heard it from a very successful business man from whom I learned a lot about personal finance.

Sorry to disappoint you, but this post is not about him and what he taught me. Maybe some other time.

Lower Your Taxes – Big Time!

There is a book that you got to read if you want to reduce you taxes. Hopefully, you don’t want to be an average business owner with average knowledge about taxes.

The book is titled, (more…)

1. Start with crafting an unattractive title

2. Get off the topic early and often

3. Report old news (something that is no longer news)

4. Make sure to distort facts as often as humanly possible

5. Complicate and confuse with every sentence (This one is crucial!)

6. Don’t include any (more…)

Let’s get back to the call between Paul Lemberg and Rich Schefren:

A very important question to ask whenever you stumble upon an opportunity:

“Is this going to move me in the direction that I want to go?”

Rich Schefren says:

Opportunist just says: How do I bring the next revenue stream. It may provide you with income, but it will not (less likely to) provide you with equity. Strategy starts with goals Opportunities are still fine, they can help you get to your goal, but strategy STARTS with a GOAL

Myth:

Even if you are very good at working smart, it doesn’t mean you don’t have to work HARD.

If you’re strategic enough, you can bypass work, but if you always act in an opportunistic way and not in a well thought out strategic way, then (more…)

A very important question to ask is:

How much money do you want to make by doing what, by when?

Less than a year ago, I listened to a call between Rich Schefren and Paul Lemberg. Both of them are extraordinary business coaches. While I was listening to the call, I made some notes… and today I would like to expand on some of the points they made. First of all, let’s make it certain.

What is strategy and what is tactic? Most importantly, what’s the difference between those two?

According to Wikipedia, strategy is a plan of action designed to achieve a particular goal. According to Tony Robbins, strategy is a specific way of organizing your resources in order to consistently get the result you want. According to Wikipedia, tactic is a conceptual action.

The difference between strategy and tactic:

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The affiliate marketing, the way we know it, is illegal. Unless you make some changes to your affiliate marketing promotions, you might have to pay $11,000 to the FTC. I will explain why in a second…

“Since when,” you might ask.

Since October 5, 2009 when US Federal Trade Commission changed some of their guidelines related to affiliate marketing.

Quick summary: bloggers who endorse products must disclose any financial benefits they receive for doing so. The violators will pay $11,000 per violation.

See Full Version: New Rules For Bloggers And Affiliate Marketers

I didn’t get a call from FTC notifying me about this. Rather, Ray Edwards, an exceptional Internet marketer and brilliant copywriter wrote about this on his blog, which I was lucky to be following.

His Post: FTC Kills Affiliate Marketing?

By the way, if you’re interested in learning about copywriting, Internet marketing, product launches, and how to make your business more profitable in an economic environment — go to Ray’s blog and subscribe for his updates.

The problem with affiliate marketing:

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Even though Facebook Fan Pages are getting more popular and are the topic of everybody’s conversation online, Facebook Groups have their benefits and purpose.

While Facebook Fan Pages give you more options such as:

- you can subscribe via SMS

- embed into a web page

- update via Twitter (Facebook Update -> Twitter… not the other way around)

- they are publicly available (open to the public)

- and some other things…

Facebook Groups serve a different purpose from that of Facebook Fan Pages.

- they are (more…)

1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they’re interested in.

2. Examine what information in being broadcast on tv, news and talk shows. That information is usually hot topics.

3. Hang out in similar message boards. People leave questions for information they’re seeking. That is a strong indicator of subjects to write about.

4. Survey your web site visitors or current customers. Ask them what type of articles they would like to see published on your web site or in your e-zine.

5. Regularly check your site’s (more…)

If you are currently not using an up-sell in your sales process, then I guarantee that you are doing disservice to yourself and your customers/clients. Up-selling done right, can absolutely increase your VPC (Value Per Customer) and increase your profits as a result.

Lately, I’ve heard marketers talk about the disadvantages of up-selling. There is even a term floating around the Internet among marketers… “Up-Sell Hell”

The negative association with up-selling is a direct result of some marketers overdoing it, or up-selling the wrong way.

Two Common Up-Sell Mistakes:

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The type of Payment Offer you choose to have can skyrocket or almost kill your sales.

I’m not talking about Payment Method you accept.

Q: What is a Payment Method?

A: Payment method is the source that the money is going to come from in exchange for your product/service.

Example: Credit card, digital payment, check, money order, and cash options.

What I’m talking about is the Payment Offer you have in place.

Q: What is a Payment Offer?

A: Payment offer is (more…)