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7 Direct Marketing Tips [#18]

7 Direct Marketing Tips [#18]

Here are your 7 Direct Marketing Tips:

1. Use the word “important” in your ad. People do not want to miss important information that could affect their lives. People will stop and take notice. For example, your headline could read, “Important Warning!…” Another example could be, “Important! Stop And Take Notice!…”

2. Use the word “new” in your ad. People want new products or services that will improve their lives like new information, tastes, technology, results, etc. For example, you could say, “Learn a new revolutionary way to lose weight!” Another example would be, “New! Just Released!…”

3. Show your prospects how much enthusiasm you have for your (more…)

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7 Direct Marketing Tips [#17]

7 Direct Marketing Tips [#17]

Here are your 7 Direct Marketing Tips:

1. Build your opt-in list by allowing your visitors to sign up for a free e-zine, e-books, software, contests, sweepstakes, etc. For example, you could say, “Subscribe to our free e-zine and get entry into our weekly contest!” Another example would be, “Sign up to our free newsletter and get 10 surprise bonuses!”

2. Give your prospects or customers a breath of fresh air. Don’t be afraid to design your web site and ad copies to be different from everyone else’s. For example, you could apply a circus theme to your web site. Another example would be to design your web site like an e-book with a table of contents, title page, glossary, etc.

3. Allow your customers to get part of your (more…)

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7 Direct Markeing Tips [#16]

7 Direct Markeing Tips [#16]

Here are your 7 Direct Marketing Tips:

1. Use headlines and sub-headlines that are aimed directly at your audience. If you’re selling things to lawyers use a headline like, “Attention All Lawyers!” You could also use the products your target audience normally buy to get their attention. For example, “Warning! Don’t buy another coffee cup till you read this!”

2. Design your web site to be less confusing. Don’t use a lot of graphics, links or anything that takes away from your sales message. People will get frustrated and want to leave your web site if they get confused. People want (more…)

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