Internet Marketing Strategist Narek Gabrielian

Stop Wondering And Start Tracking!

If the rate at which your website visitors leave is higher than your industry standard, you should find out the reason(s) why they leave so soon without diving deeper into your website. This is known as Bounce Rate.

I bet you wan to know how to improve the bounce rate of your website…

The lower your website’s Bounce Rate, the better. Except, if your website’s strategy is built around having your visitors leave as soon as possible through the links that you provide.

One of the examples of this kind of sites would be (more…)

You know that when you create squeeze pages (landing pages), one of the things you have to do is to make sure that the call to action (in this case call to subscribe or just enter information) is better be above the fold. [If you are building a squeeze page on Mac, this applies to you too] By the way if you didn’t know this, now you do.

Squeeze Page Defined: single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks.

Anyway.

You are probably asking: “What does above the fold mean?”

Above The Fold – the area of the screen that you see without having to scroll down. According to some internet marketers, direct response marketers, copywriters, and other online professionals, the opt-in box on your squeeze pages is supposed to be placed above the fold to ensure higher conversion (more subscribers). So they say. However, earlier today I was reading an article, which (more…)

Here are your 7 Direct Marketing Tips:

1. Use headlines and sub-headlines that are aimed directly at your audience. If you’re selling things to lawyers use a headline like, “Attention All Lawyers!” You could also use the products your target audience normally buy to get their attention. For example, “Warning! Don’t buy another coffee cup till you read this!”

2. Design your web site to be less confusing. Don’t use a lot of graphics, links or anything that takes away from your sales message. People will get frustrated and want to leave your web site if they get confused. People want (more…)

This is Part 4 in the series of posts titled: “How To Stop Procrastination and Analysis Paralysis.” Today, we will find out how to deal with having too many things to do during the day and “not having time” for the productive tasks.

C) If you live in a big city or simply have a very busy life filled with different responsibilities, places you have to be at, and things you have to get done, then you probably have felt the way I sometimes did. I am talking about not having to show for at the end of day. Don’t get me wrong, the day may have seemed to be extremely busy and tiring, but when you go over the things you did, none of those things contributed towards your personal goals and getting you closer to having an online business.

One of the ways to deal with being “busy” and postponing the important tasks is to (more…)

This is Part 3 in the series of posts titled: “How To Stop Procrastination and Analysis Paralysis.” Today, we will find out how to deal with over analyzing and being paralyzed as a result. Also, we will discuss how to deal with information overload.

A) Its very easy to start over analyzing when there is an information overload and you know “too much” or simply have too much information at your disposal. The Internet is full of information about anything and if you concentrate on accumulating more and more of it without consuming and actually putting it to use, you will soon get overwhelmed and might not even read or otherwise consume any of it.

The end result in this case would be: Time Lost… None, or Little Information Gained… No real results…

OR

(more…)

In the Part 1, we looked at what usually causes a person to procrastinate and mentioned what Analysis Paralysis is. In the Part 2, we are going to look at the possible practical solutions to stop procrastination and Analysis Paralysis (Information Overload).

Solutions:

B) It is true that some feeling of anxiety can be linked to a particular task, action, or situation. However, there is a way to overcome that if you truly want to reach the end result you desire.

Would you agree that it is much harder to run a 20-mile marathon, than 500 feet (to get bread at Trader Jones)?

YES! Of course it is HARDER… BUT (more…)

Did you ever wonder what causes a person to procrastinate?

Did you ever ask yourself, “Why do I procrastinate?”

In a second, you will learn practical tips on ‘how to not procrastinate’, but first let’s find out what actually causes a person to procrastinate…

A) You might be over analyzing the situation or the reasons for doing whatever you need to do.  This is known as Analysis Paralysis.  In Internet Marketing arena, this can be cause by having too much information (Information Overload) and not enough scalable action.

Instead of learning one strategy and applying it to their business or just simply implementing it, some people (more…)

I attended a seminar at the University of California, Irvine, titled: “Event Webs: Constructs, Connections, Causalities” It is not closely related to Internet Marketing, but I thought it would be interesting content. You can listen to it below…

Speakers:

Introduction, Ramesh Jain, Professor in Information Computer Sciences, Bren School of Information and Computer Sciences, University of California, Irvine.

“The Visual Perception of Objects and Events” Donald Hoffman, Professor of Cognitive Sciences, UC Irvine and author of “Visual Intelligence: How We Create What We See” and coauthor of “Observer Mechanic: A Formal Theory Of Perception.” He received the Troland Research Prize of the US National Academy of Sciences and the Early Career Award of the American Psychological Association.

“Monitoring the Remembering of the Religious Past” Jack Miles, Distinguished Professor of  (more…)

Whenever you want to improve something, you always have to test it against a slightly different version of the same thing. That’s what successful marketers do — they test, test and test again to get the best performing piece (advertising copy, sales copy, landing page, e-mail copy, etc.) to get the best results.

The obvious truth is that if you’re not testing, you don’t know if you’re doing the best that you can’t. However, if you’re testing and you are relatively new to it, then there are several possible pitfalls that you might face. I would like to talk about one of them today.

Let’s talk about A-B split testing. Just to summarize, if you don’t know what it is, you’re basically testing one item against another. Those two items are different from each other. However, not too different. Usually you’re supposed to test

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Here are your 7 Direct Marketing Tips:

1. Give a money-back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back. You could also extend the guarantee’s time limit to 60 days, 3 months, 1 year, or a lifetime.

2. Tell your readers they’ll receive surprise bonuses. This’ll raise your readers’ curiosity and make them want to buy so they can find out what the surprise bonuses are. You could also not tell them and make it a real surprise. For example, imagine how you would feel if you bought a product and got a second one for free without knowing it ahead of time?

3. Let your readers know (more…)