Archive › March, 2010
Why Is Strategic Planning So Important In Internet Marketing? (Continued)

Why Is Strategic Planning So Important In Internet Marketing? (Continued)

Let’s get back to the call between Paul Lemberg and Rich Schefren:

A very important question to ask whenever you stumble upon an opportunity:

“Is this going to move me in the direction that I want to go?”

Rich Schefren says:

Opportunist just says: How do I bring the next revenue stream. It may provide you with income, but it will not (less likely to) provide you with equity. Strategy starts with goals Opportunities are still fine, they can help you get to your goal, but strategy STARTS with a GOAL

Myth:

Even if you are very good at working smart, it doesn’t mean you don’t have to work HARD.

If you’re strategic enough, you can bypass work, but if you always act in an opportunistic way and not in a well thought out strategic way, then (more…)

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How To Lead Teams Effectively

How To Lead Teams Effectively

I took “Foundations For Teams” class taught by Professor Kristin Behfar at the Paul Merage School of Business and while reviewing what I’ve learned so far, I want to share it with you on this blog.

By the way, I absolutely loved the class and think that Professor Behfar is such an amazing expert on organizational team management.

Go read more about Dr. Behfar and what she does here: The Secrets of High Performing Teams

Most of the concepts and information I’m going to talk about are from Professor Behfar’s material distributed in class, so she needs to get the credit. I’m just elaborating on what she has taught me.

Alright, let’s jump right into it…

A Key Concept to leading teams effectively is to… (more…)

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Feedback and Working Through Team Problems

Feedback and Working Through Team Problems

I took “Foundations For Teams” class taught by Professor Kristin Behfar at the Paul Merage School of Business and while reviewing what I’ve learned so far, I want to share it with you here on the blog. By the way, I absolutely loved the class and think that Professor Behfar is such an amazing expert on organizational team management.

I recommend you go read more about her and what she does here: The Secrets of High Performing Teams

Most of the concepts and information I’m going to talk about are from Professor Behfar’s material distributed in class, so she needs to get the credit. I’m just elaborating on what she has taught me.

Alright, let’s start reviewing…

A Key Concept to working through team problems and giving & receiving feedback is (more…)

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How To Blog At The Speed Of Sound

How To Blog At The Speed Of Sound

Blogging, or writing in general, they come to some people very easily. However, not everyone is good at writing. It doesn’t mean they don’t have something to say, it simply means they somehow are having problem converting whatever they have to say into writing. Cover the thoughts inside their mind into letters, words, sentences and paragraphs.

As an Internet marketer you have to be able to create content on demand.

Content creation is one of the stumbling points for some Internet marketers because they have to hire somebody to write articles for them. This takes money and time that you have to wait for the content to be written.

There is nothing wrong with hiring someone from Elance.com to write articles for you, but sometimes you need something quick and you know the topic fairly well. Every situation is different.

Now, if that’s specialized content and you’re not an expert in that field, then… (more…)

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Why Is Strategic Planning So Important In Internet Marketing?

Why Is Strategic Planning So Important In Internet Marketing?

A very important question to ask is:

How much money do you want to make by doing what, by when?

Less than a year ago, I listened to a call between Rich Schefren and Paul Lemberg. Both of them are extraordinary business coaches. While I was listening to the call, I made some notes… and today I would like to expand on some of the points they made. First of all, let’s make it certain.

What is strategy and what is tactic? Most importantly, what’s the difference between those two?

According to Wikipedia, strategy is a plan of action designed to achieve a particular goal. According to Tony Robbins, strategy is a specific way of organizing your resources in order to consistently get the result you want. According to Wikipedia, tactic is a conceptual action.

The difference between strategy and tactic:

(more…)

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Ever Wonder Why They Leave Your Website?

Ever Wonder Why They Leave Your Website?

Stop Wondering And Start Tracking!

If the rate at which your website visitors leave is higher than your industry standard, you should find out the reason(s) why they leave so soon without diving deeper into your website. This is known as Bounce Rate.

I bet you wan to know how to improve the bounce rate of your website…

The lower your website’s Bounce Rate, the better. Except, if your website’s strategy is built around having your visitors leave as soon as possible through the links that you provide.

One of the examples of this kind of sites would be (more…)

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Don’t Create Squeeze Pages Until You Read This

Don’t Create Squeeze Pages Until You Read This

You know that when you create squeeze pages (landing pages), one of the things you have to do is to make sure that the call to action (in this case call to subscribe or just enter information) is better be above the fold. [If you are building a squeeze page on Mac, this applies to you too] By the way if you didn’t know this, now you do.

Squeeze Page Defined: single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks.

Anyway.

You are probably asking: “What does above the fold mean?”

Above The Fold – the area of the screen that you see without having to scroll down. According to some internet marketers, direct response marketers, copywriters, and other online professionals, the opt-in box on your squeeze pages is supposed to be placed above the fold to ensure higher conversion (more subscribers). So they say. However, earlier today I was reading an article, which (more…)

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7 Direct Markeing Tips [#16]

7 Direct Markeing Tips [#16]

Here are your 7 Direct Marketing Tips:

1. Use headlines and sub-headlines that are aimed directly at your audience. If you’re selling things to lawyers use a headline like, “Attention All Lawyers!” You could also use the products your target audience normally buy to get their attention. For example, “Warning! Don’t buy another coffee cup till you read this!”

2. Design your web site to be less confusing. Don’t use a lot of graphics, links or anything that takes away from your sales message. People will get frustrated and want to leave your web site if they get confused. People want (more…)

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How To Stop Procrastination and Analysis Paralysis (Part 4)

How To Stop Procrastination and Analysis Paralysis (Part 4)

This is Part 4 in the series of posts titled: “How To Stop Procrastination and Analysis Paralysis.” Today, we will find out how to deal with having too many things to do during the day and “not having time” for the productive tasks.

C) If you live in a big city or simply have a very busy life filled with different responsibilities, places you have to be at, and things you have to get done, then you probably have felt the way I sometimes did. I am talking about not having to show for at the end of day. Don’t get me wrong, the day may have seemed to be extremely busy and tiring, but when you go over the things you did, none of those things contributed towards your personal goals and getting you closer to having an online business.

One of the ways to deal with being “busy” and postponing the important tasks is to (more…)

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How To Stop Procrastination and Analysis Paralysis (Part 3)

How To Stop Procrastination and Analysis Paralysis (Part 3)

This is Part 3 in the series of posts titled: “How To Stop Procrastination and Analysis Paralysis.” Today, we will find out how to deal with over analyzing and being paralyzed as a result. Also, we will discuss how to deal with information overload.

A) Its very easy to start over analyzing when there is an information overload and you know “too much” or simply have too much information at your disposal. The Internet is full of information about anything and if you concentrate on accumulating more and more of it without consuming and actually putting it to use, you will soon get overwhelmed and might not even read or otherwise consume any of it.

The end result in this case would be: Time Lost… None, or Little Information Gained… No real results…

OR

(more…)

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