October | 2009 | Internet Marketing Strategist Narek Gabrielian

Split Testing is Worthless, Unless…

by Narek Gabrielian on October 22, 2009 in Landing Pages

Whenever you want to improve something, you always have to test it against a slightly different version of the same thing. That’s what successful marketers do — they test, test and test again to get the best performing piece (advertising copy, sales copy, landing page, e-mail copy, etc.) to get the best results.

The obvious truth is that if you’re not testing, you don’t know if you’re doing the best that you can’t. However, if you’re testing and you are relatively new to it, then there are several possible pitfalls that you might face. I would like to talk about one of them today.

Let’s talk about A-B split testing. Just to summarize, if you don’t know what it is, you’re basically testing one item against another. Those two items are different from each other. However, not too different. Usually you’re supposed to test

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7 Direct Marketing Tips [#27]

by Narek Gabrielian on October 17, 2009 in Direct Marketing

Here are your 7 Direct Marketing Tips:

Give a money-back guarantee that surpasses a

normal one. Instead of the normal timed guarantee,

give them extra back. Tell them they can keep the

free bonus or give them double their money back.

You could also extend the guarantee’s time limit

to 60 days, 3 months, 1 year, or a lifetime.

Tell your readers they’ll receive surprise bonuses.

This’ll raise your readers’ curiosity and make them

want to buy so they can find out what the surprise

bonuses are. You could also not tell them and make

it a real surprise. For example, imagine how you

would feel if you bought a product and got a second

one for free without knowing it ahead of time?

Let your readers know this specific package will

not be offered again. You must create urgency so

people ‘buy now’. You can always sell the same

product but not with the same bonuses or price.

For example, you could say, “We will only be offer-

ing 460 of them at this low price, order now!”

Give your readers a couple of tips in your ad

which will help them with their problem. This will

give your business credibility and gain your readers’

trust to buy your products or services. Plus, that

will get them more interested in reading the rest of

your ad copy and more likely persuade them to buy.

Add extra subjects to your web site. Most free

ad sites only allow you to submit your web site to

one category. This’ll allow you to submit it to many.

For example, you could submit your ad to the free

e-book section if you offered a free e-book. Another

example, you could submit your ad to the self-help

section if you published articles about self-help

information.

Increase the perceived value of your product by

making your offer scarce. You could use limited

time bonuses, low prices, low quantities, etc. One

of the best ways is to make your product collectable.

You could offer one version of your product with a

serial number, then the next version with a different

serial number, and so on.

Find out your competition’s weakness and use it

as your “Unique Selling Proposition”. It’s the reason

why people buy your products and not theirs. For

example, if your competitor doesn’t offer free

bonuses, you could. Another example, if they don’t

offer a guarantee, you could.

1. Give a money-back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back. You could also extend the guarantee’s time limit to 60 days, 3 months, 1 year, or a lifetime.

2. Tell your readers they’ll receive surprise bonuses. This’ll raise your readers’ curiosity and make them want to buy so they can find out what the surprise bonuses are. You could also not tell them and make it a real surprise. For example, imagine how you would feel if you bought a product and got a second one for free without knowing it ahead of time?

3. Let your readers know (more…)

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WARNING: Affiliate Marketing May Be Illegal!

by Narek Gabrielian on October 16, 2009 in Internet Marketing

The affiliate marketing, the way we know it, is illegal. Unless you make some changes to your affiliate marketing promotions, you might have to pay $11,000 to the FTC. I will explain why in a second…

“Since when,” you might ask.

Since October 5, 2009 when US Federal Trade Commission changed some of their guidelines related to affiliate marketing.

Quick summary: bloggers who endorse products must disclose any financial benefits they receive for doing so. The violators will pay $11,000 per violation.

See Full Version: New Rules For Bloggers And Affiliate Marketers

I didn’t get a call from FTC notifying me about this. Rather, Ray Edwards, an exceptional Internet marketer and brilliant copywriter wrote about this on his blog, which I was lucky to be following.

His Post: FTC Kills Affiliate Marketing?

By the way, if you’re interested in learning about copywriting, Internet marketing, product launches, and how to make your business more profitable in an economic environment — go to Ray’s blog and subscribe for his updates.

The problem with affiliate marketing:

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7 Direct Marketing Tips [#26]

by Narek Gabrielian on October 15, 2009 in Direct Marketing